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Access Development and Flow Networks Forge Partnership to Reward Credit Card Holders, Capture Wallet Share for Financial Institutions
New Program Expected to Boost Engagement, Spend and Marketing ROI Through Targeted, Merchant-Funded “Surprise and Delight” Savings.
Flow Networks
Press Release
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Merchant-funded offers at the payment moment
Access Development and Flow Networks announced a strategic partnership designed to help financial institutions engage cardholders with timely, relevant savings opportunities. The partnership combines Access Development's network of more than one million discount providers with Flow's payment data activation platform.
What the partnership delivers
Flow and its card-issuing partners gain access to merchant-funded offers that can be delivered in real time based on a cardholder's profile and purchasing behavior. The objective is to create more useful, localized payment moments that increase engagement, spend, and retention.
Why it matters
Rather than relying on generic promotions, the joint solution helps institutions show up with the right value proposition at the right time. Through a single integration, participating financial institutions can roll out more personalized payment experiences across North America.
